|When you can't go through, you go around.|
Just keep moving.
I had initially started a website for on line sales. I just never gained any traction with that site. I advertised in a couple of Datsun Magazines. Those ads were quite expensive. After spending a couple thousand dollars on magzine advertising, I didn't see any sales from that source!
At first I thought that I would have an actual brick and mortar shop where I would meet with customers by appointment. I could use the shop to part out cars and warehouse the parts. Unfortunately, I did not do my due diligence and discovered that the shop could not be operated in the way that I wanted. The location was not zoned for retail sales. It was a really nice little shop. It had an office, storage loft, and even a newly remodeled bathroom. It was also in a good location.
I signed the lease before I looked into all the details. I found that I couldn't open up for retail sales legally, so I decided to become a swap meet sales business instead. I had wanted to avoid doing that. I currently had a real job as well as other obligations. But I had rent to pay, a bunch of old parts to sell, and a somewhat tarnished dream to fulfill.
I found a pretty good swap meet to attend. It was put on by a Datsun 510 guy in the Eagle Rock area of Los Angeles. It attracted hundreds of buyers. I had a lot of stuff to sell. At first things were great. But as I sold out my desirable old inventory my sales grew smaller. I expanded into enthusiast attire; t shirts, hats, and hoodies. This provided me with more opportunities for sales.
If I had been a "real" business person I would have tried to get out of the lease as soon as I realized that I had made a big mistake. Instead of the smart thing, I just threw good money after bad. There wasn't any way that the math was going to work out, I couldn't even cover the rent.
I held onto the shop for the length of the lease. Just having the shop was an enjoyable if not realistic, experience.